My Baby is a brand of baby care products. To achieve awareness and to strengthen the bond between the brand and its customers, My Baby run a digital campaign titled 'Senyummu Cerahkan Duniaku' which was held on Facebook Apps. Participants had to upload a photo of their babies’ smile then decorate the photo with a frame that had been provided on the FB Apps. More than 800 photos were uploaded with 50% activities on My Baby Facebook fan page.s