Arnott’s TimTam – A Bite of Happiness is a photo contest held on a microsite with a holiday package to South Korea as the grand prize. This photo contest was held to boost sales of TimTam Hazelnut biscuits. Besides the photo contest, the campaign was also boosted by utilizing SEO, newsletter, and social media campaign.
TimTam made a digital activation, in a form of photo contest titled “A Bite of Happiness.” They wanted to create awareness and engagement from Facebook fans and users. This Digital Activation was created to promote TimTam new variants, TimTam Hazelnut Biscuits.
Ocentrum built a microsite as the center of TimTam “A Bite of Happiness” digital activation. Besides the microsite as the main digital platform for the photo contest, newsletter and social media daily quiz were also utilized to boost the awareness and the engagement from Facebook fans and users.
The increasing of TimTam awareness; with TimTam social media increased 46.258 in two months through the digital campaign.
The engagement also increased with 15.996 likes, 6.989 comments, and 2859 active engaged users per day.